September 26, 2025
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Nintendo

SEGA: Sonic IP growing with new fans and Sonic x Shadow Generations enjoyed “strong sales”


SEGA has recently released its financial reports and things are looking rosy for the company with Atlus dominating their profits and the long-running Sonic the Hedgehog franchise being extremely healthy and picking up new fans on a daily basis. The company also said that the fast-paced Sonic x Shadow Generations enjoyed “strong sales” when it launched last year and that the brand has seen significant increases in licensing revenues. Here’s the highlights from SEGA:

  • Strong sales of SONIC X SHADOW GENERATIONS
  • Strong repeat sales
  • Sonic the Hedgehog 3 movie box office surpassed $490 million worldwide
  • Distribution of the live-action original drama series Knuckles and extension of views of the
  • past movies
  • Significant increase in licensing revenues (140% growth YoY)
  • Selected as a 3-star IP for Walmart’s Entertainment Council Program
  • A sales support program at Walmart which reserved for AAA IP
  • Diverse IPs are growing including Sonic

Source

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