Circana analyst Mat Piscatella has discussed the unfortunate demise of physical video game publishing with an emphasis on digital purchases. Piscatella says that Nintendo is the last of the physical forward publishers but new data shows that with the Nintendo Switch 2 digital sales are accelerating more so than they did on the original Nintendo Switch system.
“Nintendo is the last remaining of the physical forward publishers and even they are starting to make that flip. At least in the U.S, other parts of the world may be different. Nintendo still maintains a physical focus and a retailer focus as where the other manufacturers have kind of effectively or nearly effectively moved on to a great degree.”
“There is that dedicated buyer that loves physical but like you said that mix is continuing to shift and with the most recent Switch model you know we are seeing that shift happening a little bit faster even on Nintendo.”
