Despite the recently released Assassin’s Creed Shadows being a massive success for Ubisoft, the company still continues to struggle. The French company fell back into the red for the 2024-25 financial year thanks to disappointing sales reception for Star Wars Outlaws and the cancellation of XDefiant which was due to lack of players. Ubisoft said back in March that it is creating a brand new subsidiary to help manage the company’s three top video game franchises: Assassin’s Creed, Far Cry and Rainbow Six. As France24 points out “It will not own the games brands, instead paying royalties to the parent company to use them” Meanwhile Tencent has a 24% stake in the subsidiary.
“If Ubisoft is unable to use the money Tencent invested in a meaningful way, it is certainly possible that Tencent pursues buying the firm outright” even in the face of fierce resistance from the founding Guillemot brothers, Szumski suggested.
