Xbox fans got another shock last week as Microsoft was the latest video game company to announce hardware price increases, not decreases. Microsoft joins both Sony and Nintendo in increasing the pricing of video game hardware. Former Blizzard president Mike Ybarra was quick to say on social media that the price increases we have been seeing on console a second time are “not tariff issues” and are instead “profit issues.” Speaking about Microsoft’s second price increase he said that “”Tariffs went up once so that does justify the single price increase,” he says while referring to the initial spike in cost. “An excuse to continue raising prices, with no new increase in tariffs, is simply a different problem and they are going to make consumers continue to pay for those problems.”
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