June 5, 2025
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Activision claims Call of Duty loadout ads for microtransactions were a test it published accidentally following intense community outrage


Activision has claimed advertisements for microtransactions Call of Duty: Black Ops 6 and Call of Duty: Warzone players were seeing on their loadouts were added by mistake, following intense community fallout.

This announcement came from the official Call of Duty Twitter account, which posted, “A UI feature test that surfaced select store content in the Loadout menus was published in the Season 04 update in error. This feature has now been removed from the live game.”

Reactions to this post aren’t exactly glowing in positivity. Twitter users expressed their disbelief in the statement, unconvinced that a feature like loadout ads were accidentally implemented, rather they were pulled down following negative feedback. One user wrote, “this some soviet era level gaslighting”.

You can watch the Season 4 trailer here, if you need a catch-up on what’s new.Watch on YouTube

This controversial addition at the weekend came alongside the game’s fourth season, and essentially meant that every time you swapped weapons you’d see a billboard-style poster shilling a premium skin. This, as you can imagine, went down like a lead balloon among the Call of Duty community, with one player on Reddit writing, “actively witnessing call of duty become the krusty krab”.

The Season 4 update also brought with it the returning Verdansk map to Warzone, widely believed to be the best map the game has ever had, with a variety of new additions to mix things up for older players.

At the same time, Activision continues its years-long struggle against cheaters, recently allowing players to turn off crossplay in order to help avoid cheaters, a nasty group of ne’er-do-wells Activision admits are most prominently found on PC.

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