Bloomberg has published a report which states that Nintendo is setting wholesale prices in Japan so retailers can earn more from each sale of the Nintendo Switch 2 in an effort to ramp up console sales. Nintendo has now responded to said report and has stated that it is simply not true. The publication states that retailers can make a gross margin of around 5% on each Nintendo Switch 2 console sold which is much higher than the informal industry standard of roughly 2%. Nintendo categorically denies this as seen in the X post below.
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