Today marks an exciting moment for Nintendo as the Nintendo POP-UP STORE in LONDON, the first-of-its-kind shopping centre-based Nintendo store in Europe, celebrates its official grand opening at Westfield London. Public entry starts today until November 16th, 2025, and customers can take a look at everything the store has to offer.
Since October 22nd ticketholders who registered in advance have had an exclusive peek behind the doors to discover a range of official merchandise spanning some of Nintendo’s most iconic franchises, including Super Mario, Donkey Kong, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon, and Kirby.
Located within the ground floor of Westfield London in Shepherd’s Bush, the limited-time Nintendo POP-UP STORE in LONDON showcases an extensive range of official Nintendo merchandise, from collectible keyrings, pins, and charms to apparel, stylish bags, and home essentials. From today, guests can browse and purchase apparel, soft toys, stationery, and exclusive collectibles, many available in a physical retail setting for the very first time in the UK.
Nelson Calvinho, Marketing Director, Nintendo UK said: “We’re delighted to officially open our doors to Nintendo’s first-ever UK pop-up store today. The response has been fantastic, with thousands of ticketholders joining us last week to experience everything on offer. Seeing the excitement and enthusiasm this store has inspired, and how Nintendo’s worlds and characters continue to bring people together and put smiles on faces, has been truly special.”
The Nintendo POP-UP STORE in LONDON spans three weekends, coinciding with the October half-term holidays, making it an ideal outing for families.
In the event of high demand, visitors may experience temporary queues during peak times. Nintendo staff will be on-site to assist and ensure everyone enjoys a smooth and memorable shopping experience.
Listings information:
- Location: Nintendo POP-UP STORE in LONDON: Westfield Shopping Centre, London, Ariel Way, Shepherd’s Bush W12 7GF
- How to Find: Directly opposite the LEGO store, ground floor
- Date: October 27th – November 16th, 2025
- Time: Monday – Saturday: 10am – 9pm, Sunday: 12pm – 6pm
Nintendo UK
