October 5, 2025
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Nintendo

Cyberpunk was biggest third party Nintendo Switch 2 game and SEGA 3rd biggest publisher


The Game Business site has been a good resource thus far, providing readers with insightful information about the video game industry. In a new article published today the site has looked deeper at the record breaking Nintendo Switch 2 launch with data helpfully supplied by official sources. Here’s some facts from the Nintendo Switch 2 system launch that you may not be aware of.

  • 62% of Switch 2 physical game sales in the US (launch week) were from first-party games, excluding the Mario Kart World Bundle (Circana)
  • 48% of Switch 2 physical game sales in the UK (launch week) were from first-party games, excluding the Mario Kart World Bundle (NielsenIQ)
  • 86% of Switch 2 physical game sales in the UK (launch week) were from first-party games, including the Mario Kart World bundle (NielsenIQ)
  • By comparison, for the launch of Switch 1, 89% of UK physical game sales were from first-party games (NielsenIQ)
  • And for the launch month of Switch 1 in the US, 81% of US physical game sales were from first-party games (Circana)
  • CD Projekt’s Cyberpunk 2077 was the best-selling third-party game during the launch of Switch 2, beating launch sales of CD Projekt’s The Witcher 3 on Switch 1 (NielsenIQ)
  • Sega was the No.3 biggest publisher on Switch 2 at launch (Circana)
  • When it comes to games released both physically and digitally, over 80% of Switch 2 game sales came from physical retailers (data shared by publishers)

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