May 9, 2025
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Despite last week’s Xbox price hike, wireless controllers are still £40 at Amazon


Amazon is currently offering discounts on several Xbox Wireless Controllers, including a 31 percent drop on the Shock Blue model, now priced at £44.95.

The lowest price right now goes to the Robot White and Carbon Black controllers, which have fallen to just under £40, around a third off the recently increased RRP.

Xbox Wireless Controller – Robot White

£39.95 – New RRP: £59.99

See here at Amazon

These discounts appear to be part of a stock clear-out ahead of broader pricing changes. As of 1st May, Microsoft officially increased the RRP of Xbox consoles and accessories across the UK, Europe, and the US.

The Xbox Series X now costs £499.99, up £20 (although still purchasable at its original RRP) while the 512GB Series S jumped by £50 to £299.99.

The price rise comes as Microsoft continues to adjust its strategy amid “rising development costs” and “shifting market conditions”. A spokesperson told Eurogamer the changes were made “with careful consideration” and confirmed that some upcoming first-party titles will also see price increases: up to $79.99 in the US, while UK pricing for those games is yet to be confirmed.

But, Amazon’s current listings for Xbox gamepads still feature the older SKUs with original packaging, which may explain why these discounts are still available. It is likely the retailer is offloading remaining stock before fully switching to updated pricing and packaging.

Other colours like Deep Pink, Pulse Red, and Velocity Green are also reduced at Amazon, at least for now. Until the older stock runs out, these discounted controllers offer a rare chance to pick up first-party Xbox accessories at pre-hike prices.

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