It seems GameStop isn’t convinced anymore than its turbulent future isn’t in video games as it once thought. The company has been trying to diversify its offerings for quite some time now and the current train of thought is to focus more on trading cards with Pokemon Trading Card game proving immensely popular at the moment. With more and more people purchasing their games digitally GameStop has had to rethink its entire purpose.
“Cohen has said that continuing to focus on trading cards, including the incredibly popular recent Pokémon card sets, is a “natural extension” of GameStop’s business. He added that the collectibles could have potential for high profit margins.”
“It’s no mystery why GameStop has increased its focus on trading cards. Its revenue in the first quarter of 2025 surged by over 50% on a year-over-year basis largely due to Pokémon.”
